數字行銷與社交媒體課程 Digital Marketing & Social Media6/29-7/18 或7/20-8/8 3週 從宏觀戰略框架和具體策略方法，用在開發和執行目標導向的數位行銷和廣告活動，從而提升品牌力、製造熱度，並激發消費者的購買力。學生將學習Facebook、YouTube、Twitter、手機APP、線上展示、搜尋引擎行銷、電子郵件等平臺的使用策略。學生也學習各種用於追蹤與優化行銷效果的工具和軟體。
娛樂產業、媒體及體育產業商業世界課程 Business of Entertainment, Media & Sports Academy at UCLA Anderson School of Management6/29-7/18 或7/20-8/8 3週 將學習一些業務框架，涵蓋金融、行銷、戰略、經濟學、商業道德和領導力等領域。此外，學生將探索推動這些行業變化的因素。通過案例研究和講座課程，學生學習投資、合資、贊助、新技術、消費者行為、決策和商業戰略等方面的知識。
創新音樂商業課程 Music Business Academy7/6-7/18 或7/20-8/1 2週 對音樂產業如何通過數十年的技術和商業創新進行轉變有一個基本的概述。創新導致了嘻哈音樂的採樣和音樂效果。音樂影片的興起為錄製的音樂創造了一個全球多元文化的市場。數字化為該行業帶來了復興，後來又徹底顛覆了它——首先是 Napster，然後是 iTunes。如今，Spotify 等流媒體服務、互聯網連接設備、數字和移動票務以及體育場技術正在從根本上改變觀眾對音樂和基於音樂的體驗的消費和支付方式。這種持續的演變繼續塑造著業務——影響著唱片公司、藝術家、現場活動發起人和其他追求音樂事業的人。未來成功的職業將取決於對商業模式、管理原則和技術的理解，以便在創新的音樂行業工作和領導。
運動產業商業課程 Sports Business Academy7/6-7/18 或7/20-8/1 2週 本課程將深入了解不斷變化的體育業務，並了解管理體育企業所面臨的獨特挑戰。學生將探索包括金融、營銷、戰略和經濟學在內的商業框架。通過對概念、分析和原理的介紹，該學院將向學生提供一系列面向體育商業的課程。學生將學習了解體育的業務和管理，並將提供對洛杉磯著名競技場和體育場館的後台參觀。
This course will provide insight into the ever-changing business of sports and an appreciation for the unique challenges involved in managing sports business enterprises. Students will explore business frameworks including finance, marketing, strategy, and economics. Through an introduction to concepts, analyses, and principles, this academy will challenge students with a wide-array of sports business oriented curriculum. Students will learn to understand the business and management of sports, and will be provided with behind the scenes visits to L.A.’s famous arenas and stadiums.
This program will give students a foundational overview of how the music business has been transformed by decades of technological and business innovation. Innovation led to music sampling and musical effects in hip-hop. The rise of music videos created a global, multicultural market for recorded music. Digitization created a renaissance for the industry and would later disrupt it entirely – first with Napster and then with iTunes. Today, streaming services like Spotify, Internet-connected devices, digital and mobile ticketing, and stadium technologies are radically changing the ways audiences consume and pay for music and music based experiences. This ongoing evolution continues to shape the business – impacting labels, artists, live event promoters and others pursuing careers in music. And future successful careers will depend on understanding business models, management principles, and techniques for working and leading in an innovative music industry.
This course will provide insight into the ever-changing business of sports and an appreciation for the unique challenges involved in managing sports business enterprises. Students will explore business frameworks including finance, marketing, strategy, and economics. Through an introduction to concepts, analyses, and principles, this academy will challenge students with a wide-array of sports business oriented curriculum. Students will learn to understand the business and management of sports, and will be provided with behind the scenes visits to L.A.’s famous arenas and stadiums.
This program will give students a foundational overview of how the music business has been transformed by decades of technological and business innovation. Innovation led to music sampling and musical effects in hip-hop. The rise of music videos created a global, multicultural market for recorded music. Digitization created a renaissance for the industry and would later disrupt it entirely – first with Napster and then with iTunes. Today, streaming services like Spotify, Internet-connected devices, digital and mobile ticketing, and stadium technologies are radically changing the ways audiences consume and pay for music and music based experiences. This ongoing evolution continues to shape the business – impacting labels, artists, live event promoters and others pursuing careers in music. And future successful careers will depend on understanding business models, management principles, and techniques for working and leading in an innovative music industry.
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